Promoting Medical Products Globally | Insight
When planning cross-border advertising campaigns for your pharmaceuticals and medical devices, you must comply with all applicable laws of the countries where you intend to do business. As you might expect, the legal requirements governing the interaction of physicians and the pharmaceutical industry differ in different parts of the world. In some countries, for example, approval from a competent authority must be obtained before a specific advertising campaign can be launched. In other countries, legal reviews are limited to the consequences of various advertising activities.
There are also very different ways to initiate legal action against abusive ads. In many countries, health professionals employed by public hospitals are treated as public officials; relevant anti-corruption laws should therefore be taken into account. Since some jurisdictions provide strict rules that prohibit corrupt behavior in other countries, the assessment and legal assessment of compliance issues can become extremely complex for multinationals.
To better equip you to manage legal developments governing ethical business interaction between medical companies and healthcare professionals around the world, we have updated our Promoting Medical Products to the World manual. This expanded edition goes beyond Europe and North America to include country reports from the Asia-Pacific region, Latin America and Turkey.